Archive for March, 2011

Facebook Now Allows Profile Pages to Become Business Pages

Thursday, March 31st, 2011

Businesses on Facebook need to have a Facebook Page. For the past couple of years, many business owners have struggled with using a profile or a business page. Many businesses start marketing on Facebook with a personal profile until they understand its limitations. Then, they have difficulty scraping their personal profile and starting from scratch on a new Facebook Business Page.

Facebook Profile Migration resized 600

Facebook recently launched a new tool for business owners that will now allow them to convert a personal Facebook Profile page into a Facebook Business Page. The new Profile to Business Page Migration Tool transfers the photo from the profile page and converts all friends of that personal profile into people who like the new Business Page. However, this migration will delete all other content from the personal profile page, including all wall posts and other photos.

Other rules from the migration include page brands and interests. Profiles with fewer than 100 friends will be able to rename their new business page. However, profiles with more than 100 friends will have to use their profile name as the name of their business page. Additionally, converted pages will not appear in the interest sections of users who were previously friends with the profile. Profile friends will not be notified that their friendship has been turned into a Like.

Marketing Takeaway

Facebook Pages are public pages and have distinct marketing benefits over Profile Pages. As a business looking to increase traffic and leads from social media marketing, you should create a Facebook Page or migrate your existing profile into a Business Page. But simply having a page isn’t enough.

You need to think about the content that appeals to your prospects and customers. Share your blogs posts on your Facebook Page as well as articles from other quality industry sources. Begin to think about Facebook News Feed Optimization. Attracting likes to your page is only the first step. The more a person interacts with your content, the higher the likelihood that your Page updates will appear in their Facebook News Feed. Engagement on Facebook is a critical component for increasing the reach of your content and calls-to-action.

Do you think Facebook’s new migration tool will increase the number of Business Pages?

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Why Content & Curation is Critical to Business with @CC_Chapman [@InboundNow #14]

Thursday, March 31st, 2011

describe the imageC.C. Chapman, author of Content Rules, joins us for another episode of Inbound Now!

C.C. is the founder of DigitalDads.com, a marketing consultant and frequently speaks at industry events on the topic of content marketing.

In the show we talk about:

  • Why producing content for your market is more important than ever.
  • How to get started in the content marketing game.
  • How curating content can be a powerful way to help supplement your content creation efforts and share valuable information with your community.

For the full transcript of the show and the audio, head over here: How to use content marketing and curation for your business

The Shift

Companies need to start thinking about themselves as content publishers.

“One of the first rules we laid out was you need to embrace that you’re a publisher.”

This is a critical piece of inbound marketing success and we cannot stress that enough.

The content that you are creating online is what is going to bring in more organic traffic and help build your companies position as thought leaders in your space.

Offer Something of Value on Your Site

Your brochure-ware website will not cut it anymore. You need a site that is the hub (no pun intended) of your industry that keeps prospects and customers coming back into your site.

Provide useful and valuable information that answers questions your would be buyers are searching for.

Creating (Good) Content Is Hard

Creating content has to become a major part of your company and it’s not a one off project. It’s a continual process that you can refine over time.

“The hardest thing is you really need to figure out what you want to create. Because let’s face it, content is a beast. Once you start doing it, to do it right, this is not a one and done thing. This isn’t, oh, we’re going to set up the website and then forget about it. This is something that has to become part of your core DNA, that you keep doing on a regular basis”

Perfection Is The Enemy of Shipping

Far to many people wait strive for absolute perfection when creating content.

This drags out blog posts, puts off that video being produced 8 months into the horizon, and nothing gets shipped.

Not every piece of content will be the Mona Lisa, especially when starting out. These imperfections and rough spots when first getting into producing a piece of content helps share your companies authenticity with the world and shows a more human side to your business.

How Do Your Customer Consume Content?

Ask yourself this question before you being creating different pieces of content.

How does your target audience consume content? In what scenarios do they commonly find themselves in? Do they typically have a long commute? Does your content need to be snack sized or can it be consumed in a longer time frame?

Reimagine Don’t Recycle

Repurposing content is key. Ask yourself “What else can we do with this?”

Thinking about what content you are going to produce doesn’t have to be rocket science. Start with a big idea and break it into smaller chunks OR start with smaller ideas and piece them together into something bigger.

Do a content audit of the pieces of content you have right now and tackle the beast one way or another. 

Content Curation

“Content curation is a great way, especially for small businesses or companies who don’t think they have the time to create all their own content, to pull together relevant content and share it with your community”

Pulling together the top resources from your industry can be a great way to supplement the content you are producing.

Make sure you are linking back to the originals and by all means try and add in your 2 cents as to why you are sharing the content. This is both to avoid penalties from Google and to add value and context to whats being shared.

Remember, content curation is not a replacement for content creation!

Metrics For Content?

Emily Evelina: Could you ask how to measure content value when clients are so hooked on SEO metrics? You talk about this in the book, what are some core metrics to keep an eye on?

“The key part is figuring up front how you’re going to measure. Say, for the next three months, we want to increase . . . one of the things I say is don’t say we want more views. Say we want to increase our viewership by 10,000 or whatever the number is. Pick the number that’s right for you. But then you can look at it and do it short term, look at three months. We want to increase our readership by X. Then you can look and go, “Did we hit it or did we not? How can we ramp it up even more?” “Oh, look we did do this with like no budget. What if we add some budget, what could we do then?”Content takes a while to get going.

Connect with CC Online

CC blogs regularly over on CC-chapman.com and you can tweet him @cc_chapman

For more about the book see: Content Rules

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How to Measure and Get Even More Value from Your First Webinar

Thursday, March 31st, 2011

champagneMy last two posts reviewed how to setup and promote a webinar, and then how to host your first webinar. In this final post, I’ll review what comes next – how to figure out how the presentation went and how to make the most out of this great content you just created.

How to Host Your First Webinar – Part 3: After the Webinar

Stage 4: Measure & Next Steps

24 hours after the webinar

  • Post Your Webinar Slides and Recording Online – If you offered this to your attendees, create a page on your website where people can view and/or download the slides and video from your presentation. As a bonus, I recommend posting your slides (we usually do so in PDF format rather than PPT) to a slide sharing site like SlideShare. In addition to spreading your content further, SlideShare has an embeddable slide viewer that you can post on your own website.
  • Follow Up with Registrants with the Slides and Recording – Now tell your registrants where they can go to view and/or download the slides and recording you just posted.
  • Measure Your Webinar Statistics – How do you know if your event was a success? Measure a few key metrics for each webinar you host, including number of registrants, what percentage of registrants attend (40% is the industry average), conversion rate on your registration landing page, and of course how many new leads and customers you generated from this event.
  • Make it Evergreen – Your live event may be over, but that content can continue to serve as a lead generating tool. Some ideas to make your content “evergreen” are to create a landing page to download the archived presentation, and write a follow up blog post to drive additional interest to your archived download.

What else do you look at to measure the success of your webinars? Any other ideas to make your content “evergreen”?

Now Go Become a Webinar Legend!

Flickr photo by adjourned

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SEO: Are Nofollow Links Still Valuable?

Thursday, March 31st, 2011

no follow linkI’ve recently seen a lot of chirping and discussion on the value of nofollow links for search optimization, with some people saying that there was value to having them. I asked three industry leaders in search engine optimization what their take was on nofollow links.

Specifically: “What’s your take on no follow links? Is it still valuable to get them when you can, such as from social media sites or Wikipedia? Under what circumstances do you pursue links from Wikipedia? Is their huge reach and audience worth it, even without SEO value?”

Answers From The Experts

Tom Critchlow works for the SEO Company Distilled as VP Operations NYC (office opening in June!) but is currently working alongside the web’s most popular SEO Software provider; SEOmoz to help them with their SEO:

There is a lot of debate around nofollow links and their impact on SEO. Will wrote a great post on the weight and authority that nofollowed links can carry. As SEOs I think that we shouldn’t be so obsessed with only getting “followed” links. If a link is from a strong site and will pass traffic then I think you should go and get it.

Search engines these days are paying attention to social signals like tweets, Facebook shares (both nofollowed) and traffic data (from toolbar & browser usage) so if you’re really trying to build your brand online you shouldn’t obsess over whether a specific link is relevant for SEO – you should be thinking about whether a link is good for your brand, because you can be sure this is what Google is trying to reward. In particular, I’ve seen Wikipedia drive significant amounts of traffic even for niche terms without huge search volume.

I would urge businesses to look at the Wikipedia pages for their niche and consider whether they can provide a resource of such value that you can get a Wikipedia link. If you can, you can be sure it’ll drive good volume of high converting traffic.

Gianluca Fiorelli, SEO, ItaliaSEO:

When it comes to links, I personally don’t think at first if they are going to be followed or not. Even though, from a pure classic SEO perspective, any backlink should have to be a followed one in order to increment the PageRank of your linked page, I consider that actually a link is not just about PageRank anymore, but trust and brand awareness. In fact, even though search engines do not carry PR through the no followed link to your site, they record it and they take notice that your site has been cited in a site. If that site is an authoritative one or a trusted seed, somehow its aura will reflect on your own web site, which will gain trust and relevance to the eyes of the search engines, therefore better rankings.

Just for this reason it is good to be linked by Wikipedia or any authoritative social media site, and I include in this definition sites like forums, blogs and Q&A sites, which are social by nature. Obviously, they can directly send good traffic to your web site: just think at Quora and the traffic a link in a voted or most useful answer can lead to your site.

Under what circumstances can you pursue links from Wikipedia? First of all you must have great great content or very specific and unique. Wikipedia folks are very picky about what sites to cite as external sources for any voice. If you have that content, then you can suggest it for the right Wikipedia voice.

Example: during an competitive research about travel to Patagonia related web sites, I saw that the one that was ranking first in Google.it had a link from Wikipedia. I dug into that link and discovered that it was to a post about the Welsh immigration in Patagonia present in that site’s blog. Is that link sending traffic to the site? Probably not at all, but it was noticed by someone in the BBC website, who finally linked to that same post citing Wikipedia. Boom, now that travel site not only as one link from Wikipedia, but it has also an important backlink from another trusted seed: the BBC.

Moral of the story: Wikipedia maybe won’t send you directly great traffic, but to have a link in it gives authority to your site, therefore others will tend to cite your site and link to it.

Barry Schwartz, Executive Editor, Search Engine Roundtable:

Nofollowed links do not pass any search engine ranking value for most of the search engines, including Google and Bing.  You can have a nofollowed link on Wikipedia or even Google’s main blog and it won’t count in terms of improving your rankings. That doesn’t mean the link is not valuable.

Sites with lots of traffic with links on them, even if they are nofollowed, still can send traffic.  That traffic can help with leads, conversions and even encourage other sites to link to you without a nofollow attribute on the link. When it comes to getting links and social media, it is more about creating awareness about your content or product. That awareness will lead to more link building opportunities and create even more awareness for your content.

What’s your take? Have you seen value from nofollow links to your blog or website, or none at all? Let us know in the comments.

Photo Credit: Dawn Huczek

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Google Takes Social Search to the Next Level with +1

Wednesday, March 30th, 2011

Today, Google came out with a counter punch to Facebook’s Like button. Earlier today, the search engine giant began rollling out a new button called +1. The +1 button will apear next to search engine results and AdWords advertisements. In the future, website owners and publishers will be able to add a +1 button to pages and articles on their sites.

How Google +1 Works

Google plus 1  resized 600

How does Google’s new +1 work? First of all, +1 is currently being rolled out as an experiment and you need to opt in with Google to have access to it in the short term. In order to view +1 search results and AdWords results, the user will have to be logged in with their Google profile. Once a user is logged in and clicks on the +1 button next to a search engine result, Google we keep track of that +1 and highlight that search result if it appears for any of that user’s friends for that or a similar search.

Check out a quick video from Google introducing +1:

A Real Step Towards Social Search

With +1 Google makes a major step forward in its quest for more social search results. Not only do the +1 recommendations play a significant role in Google’s series of social search improvements, but they will also highlight content people are actively interested in. Now people using social search will be able to see content created and shared by those in their social network, and recommended by those in their Google +1 network. All of the +1 data, TechCrunch points out, will be available to the public likely through an API.

Google +1 Is a Social Network

google plus one resized 600

While +1′s initial impact might be seen in social search results, it is important to realize that +1 is more than that; it is a social network. Google Profiles are at the core of Google’s future plans for the discovery and sharing of contextual information. With the launch of +1, Google Profiles got much more useful because a new tab has been created in Google Profiles to let users keep track of all of their +1s.

Marketing Takeaway

It seems like Google keeps making changes and adding new tools that will impact how your business will get found online. Don’t worry about understanding all of the details and granularity of every change Google makes. However, you should notice the patterns that are occuring with all of the changes Google is making. Clearly, Google is rewarding social businesses. The more your business connects with prospects and customers online, the more you increase your odds of getting found in Google’s evolving search results.

The days of obsessing over keyword rank are over. Instead, make your business social and create relevant information that will help to attract +1s and influence who decides to visit your site from search engine results pages. Blogging and sharing content on social media has never been more important. In a world that is being built on personal recommendations, it is critical that your business becomes social through remarkable content.

What do you think about Google +1?

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How a Small Music Company Transformed Their Marketing in a Big Way

Wednesday, March 30th, 2011

This blog post is one of several Marketing Transformation Success Stories we’ll be featuring in celebration of Marketing Transformation Week, April 4-8, 2011. 

Josh Shriber is like many small business owners. He’s passionate about his company. He loves his customers. And he has had his share of struggles attracting more of them.

“We had a website that was basically a commercial,” says Shriber, who is the Founder and Director of Jammin’ With You, a small business that provides in-home music lessons in Boston. ”The only way people could express interest in our service was by email or phone, and that didn’t happen very often.”

Jammin With You’s marketing transformation began in the fall of 2009. Eighteen months later, Shriber describes the impact of the transformation as nothing short of “game-changing.”

Here’s a quick look at how and why Jammin With You decided it was time to transform their marketing—and the incredible results they’ve been able to achieve.

 

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Marketing – What’s Your Definition?

Wednesday, March 30th, 2011
marketing

Marketing? View from beach house on Sunset Beach, Oahu where I didn't think a lot about marketing.

I’m blogging on a plane coming back from a week in paradise. That’s part of my process for returning to the “real world”.  As a marketer I cannot help but think what’s behind the communications and actions of companies I engage with as a consumer. My time on Oahu talking with local residents and surfers in Haleiwa was a notable contrast to the techie social media marketing world I live in day to day.

In today’s digital age, things move fast. New models of communication establish themselves quickly and new categories of brand and consumer engagement continuously emerge. Defining the means for communicating with and engaging with customers is by no means static whether you’re trying to reach cosmopolitan buyers in London or tourists of a sleepy village on a tropical island.

Marketing evolves with consumer preferences, technologies and society. A specific definition of marketing is no more static than marketing itself.

Recently Heidi Cohen pinged me for a super-size roudup post on definitions of marketing. Here’s mine:

The practice of creating value for the mutual benefit of meeting consumer needs and business objectives. In action, that means knowing and meeting target audience/community information discovery, consumption and sharing behaviors with relevant and timely communications throughout the customer lifecycle. Engagment influence consumer behavior to drive revenue outcomes and strengthen relationships.

That’s just one definition and Heidi’s post came up with 72. That’s right, 72! If we ask that many people what marketing is and get such a variety of definitions, it’s no wonder marketing advice is such a crapshoot for so many companies. Asking a company marketer what they do should essentially define what marketing is for that company.

But I’m guessing it doesn’t.   A lot of companies are simply executing tactics without a broader vision of customer engagement trends. They’re in a perpetual state of experimentation to see what sticks and to see what works.  Does that work? Does it adapt? Does it focus on what’s important?

As our own online marketing agency evaluates it’s own marketing efforts, I also challenge our readers to reflect on what you’re really doing to communicate with and engage customers,  Are you executing tactics with uncertain outcomes simply because you’ve always done it that way? Are you continuing to experiment with things that have no clear connection to measurable results? Are you really engaging customers and developing relationships?

What’s your definition of marketing?

 


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5 Ways to Improve the Timing of Marketing Tactics

Wednesday, March 30th, 2011

thescienceoftimingwebinarYesterday, HubSpot’s biggest webinar, the Science of Timing, shook up the Twittershpere and provoked curious discussions among marketers. With nearly 25,000 registrants, the webinar enjoyed hundreds of great questions. Here are the top 5 that stood out:

1. Should I tie my blog posts to my tweets to my Facebook status updates?

You should definitely feature your blog posts on both Facebook and Twitter. But be careful with auto-pushing your tweets to Facebook. On Facebook, Dan Zarrella’s research showed, it is much easier to flood the feeds of your friends. In fact, the best-performing Facebook business pages post every other day. So pace yourself on Facebook and be more selective with the content pieces you want to highlight there.

2. How does timing vary for B2C vs. B2B companies?

“There are false distinctions between B2B and B2C consumers,” said Dan. On the sales side, there are definitely tangible distinctions, such as length of sales cycles and decision makers. But on the marketing side, the distinction is less significant. B2B marketers are real humans who check their email late at night and on the weekends. As part of the Science of Email Marketing research, we learned that people don’t really separate their work and personal inboxes. More likely, people would maintain a separate inbox for spam. So stop obsessing over B2B vs. B2C and think about what’s going to appeal to your fellow humans.

3. Can you saturate your Twitter audience?

Yes, if you feature the same exact tweets. No, if you feature the same content but use different messaging. For instance, if you promote a blog post on Twitter, you can announce it using its article title. Later in the day, you can tweet certain stats from the post, or highlight key points, or draw attention to some important quotes. Be creative and just don’t post exactly the same thing over and over again.  

4. When do you start promoting a marketing event?

Before you start promoting your marketing event, take some time for testing. At least a month before the event, start experimenting with different titles and see what message resonates with your audience. Then, about 2 weeks before the event, continue with promotion: publish blog posts, use email marketing and finish up with some social media engagement.

5. Does experimenting with timing get in the way of consistency?

Experimenting with timing is valuable for getting to know your audience well. Consistency, on the other hand, is critical for creating certain habits in your audience. Can you marry the two? Probably not right away, but overtime you should be able to get a sense of when your audience is most responsive and how to optimize this timing best.  

Did you have a timing question we weren’t able to address? Post it below and we will try to tackle it here!

 

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16 Google Tools to Improve Marketing Effectiveness

Tuesday, March 29th, 2011

google assetsAre you one of the people who use the word “Google” as a verb? If so, you surely realize the critical importance the search engine plays in the evolving business environment. But have you considered Google’s power apart from its function as a search engine?

Google has many assets that businesses can overlook or forget about. But as a marketer, you cannot afford to make this mistake. That is why we created a comprehensive list of Google’s properties that could be used for marketing:

1. Google Places/Google Maps

If you haven’t done this yet, you need to create your Google Places listing as soon as possible. It is a free way for you to get listed on the first page of Google and level the playing field. When creating the listing, optimize for the right keywords and feature images and videos relevant to your business. Check out HubSpot’s Google Places page, for instance, and the way we have highlighted some details, photos and specific links.  

google tags2. Google Tags

If you have already created your Google Places listing, consider experimenting with Google’s new ad platform, Google Tags. Tags are symbols that will appear next to your listing and thus allow you to stand out from other businesses showing up in Google Places. Check out this quick video for a simple explanation of Google Tags.

3. Google AdWords

The chances are you have probably already tried out Google AdWords. If you haven’t yet, here is how it works: you create ads that target specific keywords related to your business. Then, your ads appear on Google when people search for these keywords. This could become a pretty expensive marketing channel, but if used smartly, you can boost your organic search traffic. For instance, you can identify good keyword combinations to create content around.

4. Google’s Search-based Keyword Tool

Google’s search-based keyword tool provides keyword suggestions based on actual Google search queries. Just submit your site and the tool will list phrases extracted from your web pages. You will be able to see how these keywords perform in terms of monthly searches, competition and price for suggested bids.

5. Google Gadgets

Depending on what your business offers, you might be able to take advantage of Google’s quirky gadgets. The list is long, but you will recognize a few useful and fun applications. For instance, you can add a countdown gadget to an upcoming event you are hosting. Or you could feature a calendar. Maybe your target audience is international and a Google Translate box would help them understand your resources.

6. Google Docs

google docs

Google Docs offers a terrific opportunity for collaborative projects. A Gmail account would give you access to this tool, which makes the process of sharing work-in-progress even easier. Consider using Google Docs (documents, spreadsheets, images, presentations) for updating your team on marketing offers, keeping a list of blog post ideas or for any other type of collaborative projects.  

7. Google Alerts

Google Alerts allows you to monitor specific keywords on the Web and receive messages when these phrases are being used. Sign up to receive emails when someone mentions your company’s name or your competition. This is a great way to keep up with latest news and respond to questions in a timely manner.

8. Google News

One of the keys to successful PR is to leverage the buzz around hot news. Use Google News to search for news relevant to your industry and write content based on these newsworthy stories. In this way, you will take advantage of high demand queries.

9. Google Reader

There is a direct correlation between reading and coming up with fresh content ideas. The takeaway: read a lot. Google Reader gives you a way to filter through a lot of important information quickly. Subscribe to your favorite websites and the blogs of industry thought leaders. This is a great way to stay up to date on controversies and news stories in your field. 

10. Google Trends

google trendsWant to develop a smart keyword optimization strategy? Then, check out Google Trends. It enables you to evaluate the popularity of certain terms and see how their demand varies overtime as well as in other countries and languages.  

11. Google Voice

In an era when people use their phones to surf the Web, it is only natural to start using the Web to browse through the contents of our phones. As your time spent working online increases, you should consider using the Web to communicate via the phone. Google Voice allows you to do exactly that by listening to your voicemail online and sending transcribed messages to your inbox.

12. Google Calendar

Getting organized is the key to being productive. Are you still using post-its to remember meetings? Or sending emails as invitations? It’s high time you changed these time-consuming habits. Use Google Calendar to invite people to meetings, book rooms, receive reminder emails and plan effectively. Here is a short video going over how you can set it up. 

13. Google Groups

Google Groups provides you with an opportunity to find industry insights and build relationships with web-savvy customers. For instance, there are about 5929 groups in the Recreation category in the U.S. If you are a local spa, for instance, you could search for Recreation groups nearby and apply for membership.  

14. Google Checkout

google checkoutAre you an eCommerce with a small budget? Google Checkout provides you with a cost-effective way to ensure a secure checkout for your customers. The benefits of Google Checkout include using a single login and providing an excellent payment guarantee on orders.  

15. Google Analytics

Google Analytics gives companies insights into their website traffic and provides them with overall analytics intelligence. For instance, it shows you how people find your site, navigate through it and become customers. In this way, Google Analytics enables you to identify powerful marketing opportunities and “strengthen your marketing initiatives.”  

16. Google FeedBurner

google feedburnerWant to grow your reach? Then, you need to be using feeds. Google FeedBurner will allow your website visitors to subscribe to your content and receive regular updates. For instance, this is how you would subscribe to blogs, podcasts and news channels.

Are we missing anything from this list? Add it by commenting below! 

Image credit: rakerman

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Marketing Lessons from The Oatmeal

Tuesday, March 29th, 2011

This blog post is based off of David Garland’s interview with Matthew Inman on his HubSpot sponsored web series “The Rise to the Top.” You can watch the full interview below.the oatmeal

Matthew Inman, commonly recognized as The Oatmeal, has experienced a wide range of success in the online world. Previously, Inman was a web designer, developer and co-founder of popular Search Engine Optimization (SEO) software company SEOmoz. After he left SEOmoz he built a full-featured online dating website Mingle2 in 66.5 hours. 

Now, Inman is devoting his time to his true passion, creating comics. His site TheOatmeal.com has over a quarter of a billion visitors a year, and he is undoubtedly responsible for thousands of wasted work hours every day. How does he do it? Well once again, the simple answer is he creates incredible comics time and time again, but here are a couple other lessons marketers can learn from Inman about internet marketing in the modern era. 

Provide Utility

Inman provides most of his content for free. Aside from the few comics he’s reserved for his upcoming book, 5 Very Good Reasons to Punch a Dolphin in the Mouth (And Other Useful Guides), all of his creations can be viewed on his website.

Inman makes most of his money (80%) from merchandise. On his site, you can purchase novelty mugs, posters, t-shirts, etc. There are a wide variety of his comics available in poster format, but the ones that seem to sell the best are what he’s labeled “the Grammar Pack.” The Grammar Pack consists of posters such as “When to use i.e. in a sentence,” “How to use a semicolon,” and “10 words you need to stop misspelling.” Although my personal favorite is “6 reasons bacon is better than true love,” Inman says that the reason his Grammar Pack does so well is because people can actually learn from them. 

Creating interesting content is going to attract fans, but creating content that is both interesting and educational is going to do even better!

Be Patient

Success as a comic creator has come quickly to the Oatmeal. He’s already getting over a quarter billion views a year on his website. Obviously not all of these views are going to be huge revenue generators for Inman, and he realizes that usually it’s the loyal fans who’ve visited the site 10-20 times that are most likely to purchase his merchandise. 

Attracting new visitors is hard but keeping them coming back is even harder. It’s important not to get frustrated if you don’t see traffic increasing as quickly as you’d like. Make sure that you maintain a high level of quality with your content to keep visitors coming back in order to start turning visitors into evangelists for your business.  

Focus

Inman has been creating comics for a long time, but it wasn’t until he really decided to focus on comics full time that his hard work started to pay off. Don’t let content creation take a back seat to your other marketing activities. Creating content is easy to put off until tomorrow, but content is an asset that will grow in value over time. The sooner you focus on a strategy and begin to execute the sooner your going to start seeing results from that investment.

The Oatmeal’s success can be attributed to many things, but once again the common theme of creating incredible content has unfolded once again. What do you think about the Oatmeal’s comics? Let me know in the comments below.

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